What They Didn't Tell You
A free book jacket that turns the #1 best-selling pregnancy book into an essential health guide for Black mothers-to-be.
The Problem:
Black mothers are 3x more likely to die from childbirth than White mothers.
Insight:
Validating a Black mother's experience is essential to a healthy mom and healthy baby.
Idea:
Hijack the #1 pregnancy book in the US and tailor it to the population that needs it most.
Execution:
A partnership with AREA 23 and Black Women for Wellness, make a free book jacket that turns "America's pregnancy bible" into an essential health guide for Black mothers-to-be.
Role:
Ideation, design, art direction, interactive 3D animations
