Adidas UNITEFIT Brief

Telling the world about the future of fashion.

The Brief:

Increase the demand for UNITEFIT, Adidas' gender neutral clothing system.


Sports, gender, and fashion are all fluid concepts.


Show the fluidity of fashion through the lenses of 3 communities that embody the fluidity of gender and sport.


Highlight the flexibility of UNITEFIT with an authentic skate collaboration, an inclusive Twitch channel, a digital avatar, and an appearance at the pinnacle of sporting events.


Custom website build, art direction, Cinema 4D animations, designer

The questions we posed to ourselves to get to our insight.
Proposed merch from the BRUJAS x Adidas collection
A moving, breathing, Adidas Sport logo. Executed in Cinema 4D.
Snapshots of the AR avatar scan at work.

Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt building a website was necessary to incorporate the art direction in a meaningful way.

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If you're reading this, I'm currently available for hire.