Adidas UNITEFIT Brief
Telling the world about the future of fashion.
Increase and demand for UNITEFIT, Adidas' gender neutral clothing system.
Sports, gender, and fashion are all fluid concepts.
Show the fluidity of fashion through the lenses of 3 communities that embody the fluidity of gender and sport.
Highlight the flexibility of UNITEFIT with an authentic skate collaboration, an inclusive Twitch channel, a digital avatar, and an appearance at the pinnacle of sporting events.
Custom website build, art direction, Cinema 4D animations, designer
Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt building a website was necessary to incorporate the art direction in a meaningful way.