Adidas UNITEFIT Brief

Telling the world about the future of fashion.

The Brief:

Increase and demand for UNITEFIT, Adidas' gender neutral clothing system.

Insight:

Sports, gender, and fashion are all fluid concepts.

Idea:

Show the fluidity of fashion through the lenses of 3 communities that embody the fluidity of gender and sport.

Execution:

Highlight the flexibility of UNITEFIT with an authentic skate collaboration, an inclusive Twitch channel, a digital avatar, and an appearance at the pinnacle of sporting events.

Role:

Custom website build, art direction, Cinema 4D animations, designer

The questions we posed to ourselves to get to our insight.
Proposed mercy from the BRUJAS x Adidas collection
A moving, breathing, Adidas Sport logo. Executed in Cinema 4D.
Snapshots of the AR avatar scan at work.

Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt building a website was necessary to incorporate the art direction in a meaningful way.



Other projects: 

Email me at dane@dap.works.
If you're reading this, I'm currently available for hire.