Complete visual branding and art direction for a budding LA-based music curation company.

The official Spotify playlist album art.

I've been following the growth of the Vibe&Be playlist from its inception. I'm a huge fan of the music and the cool-guy who curates all the new stuff I'm too busy (read: lazy) to search for.

The Brief:

Create a brand around a budding R&B playlist that evokes the same vibes as its music.


The best new R&B is firmly rooted in the classics that came before it.


Use classic, traditional visuals to ground a bold, fresh logo.


A Spotify playlist cover, merchandise, and a design system to use in future marketing collateral.


Everything, from strategy to art direction and graphic design.

The official logo in B&W.

Other projects: 

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If you're reading this, I'm currently available for hire.