Vibe&Be
Complete visual branding and art direction for a budding LA-based music curation company.
I've been following the growth of the Vibe&Be playlist from its inception. I'm a huge fan of the music and the cool-guy who curates all the new stuff I'm too busy (read: lazy) to search for.
The Brief:
Create a brand around a budding R&B playlist that evokes the same vibes as its music.
Insight:
The best new R&B is firmly rooted in the classics that came before it.
Idea:
Use classic, traditional visuals to ground a bold, fresh logo.
Execution:
A Spotify playlist cover, merchandise, and a design system to use in future marketing collateral.
Role:
Everything, from strategy to art direction and graphic design.
