Vibe&Be

Complete visual branding and art direction for a budding LA-based music curation company.

The official Spotify playlist album art.

I've been following the growth of the Vibe&Be playlist from its inception. I'm a huge fan of the music and the cool-guy who curates all the new stuff I'm too busy (read: lazy) to search for.

The Brief:

Create a brand around a budding R&B playlist that evokes the same vibes as its music.

Insight:

The best new R&B is firmly rooted in the classics that came before it.

Idea:

Use classic, traditional visuals to ground a bold, fresh logo.

Execution:

A Spotify playlist cover, merchandise, and a system of assets to use in future marketing collateral.

Role:

Everything, from strategy to art direction and graphic design.

The official logo in B&W.

Other projects: 

Email me at dane@dap.works.
If you're reading this, I'm currently available for hire.