Josephines Miniature Pies
A startup miniature pie company in need of a complete brand identity.
A startup specialty dessert company needed a brand foundation that reflected the elevated ingredients baked into every pie.
With the high-level of organic, clean ingredients, there's nature in every bite.
Use nature as a way to frame the superior ingredients of each pie.
Grounded in a logo made to look like a pie sprouted from the ground, I implemented a design system to use in social, photographs, labels, and the like.
Everything, from a custom website build, art direction, photography, and design.