Josephines Miniature Pies

A startup miniature pie company in need of a complete brand identity.

The Brief:

A startup specialty dessert company needed a brand foundation that reflected the elevated ingredients baked into every pie.


With the high-level of organic, clean ingredients, there's nature in every bite.


Use nature as a way to frame the superior ingredients of each pie.


Grounded in a logo made to look like a pie sprouted from the ground, I implemented a design system to use in social, photographs, labels, and the like.


Everything, from a custom website build, art direction, photography, and design.

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