Josephines Miniature Pies

A startup miniature pie company in need of a complete brand identity.

The Brief:

A startup specialty dessert company needed a brand foundation that reflected the elevated ingredients baked into every pie.

Insight:

With the high-level of organic, clean ingredients, there's nature in every bite.

Idea:

Use nature as a way to frame the superior ingredients of each pie.

Execution:

Grounded in a logo made to look like a pie sprouted from the ground, I implemented a design system to use in social, photographs, labels, and the like.

Role:

Everything, from a custom website build, art direction, photography, and design.

Other projects: 

Email me at dane@dap.works.
If you're reading this, I'm currently available for hire.