Spotify Podcast Brief
An innovative approach to getting Gen Z to listen to podcasts on Spotify.
The Brief:
Get the 14-24 TikTok-obsessed youth to recognize Spotify as the go-to app for podcast listening.
Insight:
Gen Z doesn't have an attention deficiency. They have an attention efficiency.
Idea:
Reduce the friction of podcast discovery and sharing to make podcast listening more accessible.
Execution:
Use Podmarks to explore, create, discover, and share at the speed of Gen Z.
Role:
Custom website build, art direction, 3D/2D animations, designer
Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt a website was necessary to incorporate the art direction in a meaningful way.
