Spotify Podcast Brief
An innovative approach to getting Gen Z to listen to podcasts on Spotify.
Get the 14-24 TikTok-obsessed youth to recognize Spotify as the go-to app for podcast listening.
Zoomers are fast, and finding the right podcast is slow. And Gen Z values time more than ever.
Reduce the friction of podcast discovery and sharing to make podcast listening more accessible.
Use Podmarks to explore, create, discover, and share at the speed of Gen Z.
Custom website build, art direction, 3D animations, designer
Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt a website was necessary to incorporate the art direction in a meaningful way.