Spotify Podcast Brief

An innovative approach to getting Gen Z to listen to podcasts on Spotify.

The Brief:

Get the 14-24 TikTok-obsessed youth to recognize Spotify as the go-to app for podcast listening.


Gen Z doesn't have an attention deficiency. They have an attention efficiency.


Reduce the friction of podcast discovery and sharing to make podcast listening more accessible.


Use Podmarks to explore, create, discover, and share at the speed of Gen Z.


Custom website build, art direction, 3D/2D animations, designer

The pitch deck in motion.

Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt a website was necessary to incorporate the art direction in a meaningful way.

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If you're reading this, I'm currently available for hire.