Spotify Podcast Brief

An innovative approach to getting Gen Z to listen to podcasts on Spotify.

The Brief:

Get the 14-24 TikTok-obsessed youth to recognize Spotify as the go-to app for podcast listening.

Insight:

Zoomers are fast, and finding the right podcast is slow. And Gen Z values time more than ever.

Idea:

Reduce the friction of podcast discovery and sharing to make podcast listening more accessible.

Execution:

Use Podmarks to explore, create, discover, and share at the speed of Gen Z.

Role:

Custom website build, art direction, 3D animations, designer

The pitch deck in motion.

Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt a website was necessary to incorporate the art direction in a meaningful way.

Other projects: 

Email me at dane@dap.works.
If you're reading this, I'm currently available for hire.